How many and what types of televisions are in Polish homes? An overview of the market and Polish preferences.

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The television is a device that has occupied a central place in Polish homes for decades. Although the market is now dominated by modern technologies such as Smart TV, OLED, or QLED, many households still have older models. In this article, we will look at how many televisions are in Poland and which models are the most popular.

How many televisions are there in Poland?

According to data from the Central Statistical Office (GUS) and industry reports, there are about 15–16 million households in Poland. It is estimated that most of them have at least one television. Interestingly, many homes have even more – especially in families with children or among technology enthusiasts.

  • The average number of televisions per household: 1.5–2
    This means that there could be as many as 25–30 million televisions in Poland! Most of them are modern devices, but many older models are still in use.

  • Televisions in children's rooms and bedrooms:
    More and more Poles are opting to purchase additional televisions for smaller rooms, such as bedrooms or children's rooms. This trend is related to the increasing availability of smaller, high-quality televisions.

What televisions are the most popular in Poland?

Poles are increasingly opting for modern technologies, but older models can still be found. Here is an overview of the most popular types of televisions in Polish homes:

1. Smart TV – the king of Polish living rooms

  • What is Smart TV?
    These are televisions with internet access that allow the use of applications such as Netflix, YouTube, HBO Max, or Spotify.

  • Popularity:
    Smart TVs are currently the most commonly chosen type of television in Poland. According to research, over 70% of newly sold televisions are Smart TV models.

  • Why do Poles love them?
    They combine the functions of a television and a computer, offering access to a vast library of movies, series, and games.

2. LED/LCD TVs – classics still present

  • What are LED/LCD TVs?
    These are models that use LED backlighting to display images on an LCD screen. They are cheaper than OLED or QLED but still offer good picture quality.

  • Popularity:
    Many Polish households still use LED/LCD televisions, especially older models. They are also popular as second televisions for smaller rooms.

  • Why do Poles choose them?
    They are relatively inexpensive and available in various sizes, from 24 inches to even 65 inches.

3. OLED TVs – for lovers of the best quality

  • What is OLED?
    OLED (Organic Light-Emitting Diode) technology offers excellent picture quality, deep blacks, and wide viewing angles.

  • Popularity:
    OLED televisions are becoming increasingly popular among more demanding users, although their price is higher than that of LED/LCD.

  • Why do Poles buy them?
    They are the ideal choice for movie lovers and gamers who appreciate the highest picture quality.

4. QLED TVs – the technology of the future

  • What is QLED?
    QLED refers to televisions that use Quantum Dot technology, which offers bright colors and high screen brightness.

  • Popularity:
    QLED is gaining increasing popularity in Poland, especially among those looking for televisions with large diagonals (e.g., 75 inches).

  • Why do Poles choose them?
    They are an excellent choice for bright rooms where high screen brightness is crucial.

5. Older models – CRT and plasma

  • What are CRT and plasma televisions?
    CRT refers to classic, heavy televisions with cathode ray tubes, while plasma refers to models popular from 2000 to 2010.

  • Popularity:
    They can still be found in some Polish homes, especially in rural areas or in households where the television is not frequently replaced.

  • Why do Poles keep them?
    They are durable and continue to function even after many years of use.

Trends in the Polish television market

  1. Increasing screen sizes
    Poles are increasingly choosing televisions with diagonals of 55 inches and more. This trend is related to the growing popularity of home cinema.

  2. 4K and 8K – the future of television
    4K (Ultra HD) televisions are already the standard, and 8K models are slowly gaining market share. In Poland, more and more people are opting for Ultra HD televisions, especially for watching movies and playing games.

  3. Eco-friendly solutions
    Television manufacturers are increasingly paying attention to energy efficiency and ecology. Poles are increasingly choosing models with low energy consumption.

Summary

In Polish homes, there are even 25–30 million televisions, and most of them are modern Smart TV, LED/LCD, OLED, or QLED models. Although older televisions, such as CRT or plasma, can still be found, the market is dynamically moving towards technologies that offer the best picture and sound quality.

If you are considering replacing your television, it is worth paying attention to modern solutions that will not only provide you with excellent visual experiences but also access to the latest entertainment. Or maybe an old, good cathode-ray television is still standing in your home? Let us know in the comments!